Saturday, February 5, 2011

Social media for business or schools


Social media for business or schools

Its not just something you might want to try it's something you need to use to protect your business and expand your market

Every business out there today needs to watch their online reputation. With all of the review sites out there today it is easy to get negative reviews and have them come up high on google when Customers search for your criteria. You must search on a regular basis to know what people are saying about your company. I suggest you set up google alerts to go directly to your email. You should preform Twitter and Facebook searches regularly as well.

Also know that the Internet is a vacuum anything anyone puts on the www will be there forever on cache google pages and can be found.

That being said it should not keep you from being active on the Internet. You must decided what you are willing to publish about your business. It should follow your vision and mission statement and you should draft a guideline for social media response and publication. So those who deal with the process know what they can and cannot do in a given post or response situation.

So why use social media? Well it's pretty simple people want to do business with people they know and they want to get and stay connected with people they know. Social media creates the sense that people you are "friends" with really are friends even if you have never met them in person.

This brings up social Media as a way of networking with individuals and groups that you share a common interest with.
Linkedin is a great example of a social media networking site. To some it is viewed as a professionals version of facebook while it really is not Linkedin falls into it's own niche.

Currently the king of all social media site is facebook but that can change quickly if something new were to come about. Nothing in the world of the Internet is forever.

Inside facebook you can have a personal acct, a like page, a group page or now a business professional page. Each way of being active brings it's own options and application.

Many people now use twitter as well as facebook. There are a lot of uses for twitter. One is to extend the reach of an individual or group through viral marketing. An idea or message can go viral when an individual or group retweet a message posted by anyone.

Twitter is free and gets a lot of leverage on google as far as search return criteria is considered.

You can listen in on the conversation about you or your company and you can talk back if you want to.

for more info contact www.twitter.com/biggabber

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