This can mean a lot of different things for a person try to keep on top of social media or search.
For one it means no more instant updated search on google from twitter. I really miss that already. It just means that I have to go to twitter and search for something that is happening instead of being able to have google be my one stop shop.
Second, it means that Twitter no longer ranks at the top of googles influencers so you may miss out on some top search rankings if you were putting to much weight in your tweets for search results.
Third, it started an all out war between facebook and google+. I am starting to like google+ better but facebook has taken some leaps forward with security as it competes with google.
One thing I really don't like is the non-active youtube sharing between facebook and youtube. You should know that google owns Youtube and since google+ rolled out there is a lag in the ability to post video's from Youtube to facebook, how interesting.
Fourth, you better get on google+ and figure it out, new things are happening every day but keep playing with it. As of today a public profile on google plus ranks higher than anything else on a google search. Thats the biggest deal for people in SEO trying to keep high up in search results.
The fifth big thing is +1 you have seen them on google for a while now they are showing up everywhere. Soon they will detemin rank for things you search for on google. Just wait until those without +1 sink to the bottom as their peers even those who spend much less or
no money on adplus will be at the top.
On to Social media on all platforms for Business and Schools.
It's not just something you might want to try, it's something you need to use to protect your business and expand your market
Every business out there today needs to watch their online reputation. With all of the review sites out there today it is easy to get negative reviews and have them come up high on google when Customers search for your criteria. You must search on a regular basis to know what people are saying about your company. I suggest you set up google alerts to go directly to your email. You should preform Twitter and Facebook searches regularly as well.
Also know that the Internet is a vacuum anything anyone puts on the www will be there forever on cache google pages and can be found.
That being said it should not keep you from being active on the Internet. You must decided what you are willing to publish about your business. It should follow your vision and mission statement and you should draft a guideline for social media response and publication. So those who deal with the process know what they can and cannot do in a given post or response situation.
So why use social media? Well it's pretty simple people want to do business with people they know and they want to get and stay connected with people they know. Social media creates the sense that people you are "friends" with really are friends even if you have never met them in person.
This brings up social media as a way of networking with individuals and groups that you share a common interest with.
Linkedin is a great example of a social media networking site. To some it is viewed as a professionals version of facebook while it really is not Linkedin falls into it's own niche.
Currently the king of all social media site is facebook but that can change quickly if something new were to come about. Nothing in the world of the Internet is forever.
Inside facebook you can have a personal acct, a like page, a group page or now a business professional page. Each way of being active brings it's own options and application.
Many people now use twitter as well as facebook. There are a lot of uses for twitter. One is to extend the reach of an individual or group through viral marketing. An idea or message can go viral when an individual or group retweet a message posted by anyone.
Twitter is free and gets a lot of leverage on google as far as search return criteria is considered. (but not as much as before google+)
You can listen in on the conversation about you or your company and you can talk back if you want to. I say dive right in, those who want to find information about you are going to no matter what you do and those who are your friends want to know what you are doing.
Social is blurring the line between business and personal why not Just DO IT.
I am a youtube partner and love sharing what I do all the time. It has gotten me a Million views. I was a the ABCBASH 2011 a month ago and someone suggested instagram for my iphone and I love it, sharing is what social is all about so dive in and check it out. We only live once.
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